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Advertising Online, Reactionary with Insight: Category Archive for Return-On-Investment

Direct Response is upon us. Live with it and ‘Fill a Need’

Posted by Ari Kaufman at 7/15/2009 2:44 PM

Advertiser Control Over Ad Spend and The Swinging Pendulum

Posted by Ari Kaufman at 10/21/2008 3:28 PM

Right Media Offers the Private Label Publisher Auction Tool I Am Looking For

Posted by Ari Kaufman at 2/10/2007 1:06 AM

Are CPMs Rising? Will We Hit $19.5B in ’07? How to Spend and Get the Biggest Bang for the Buck. It’s in the Technology You Use.

Posted by Ari Kaufman at 12/26/2006 11:54 PM

Search and Networks: Better Together – I Think So!

Posted by Ari Kaufman at 11/29/2006 8:05 AM

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