Advertising Online, Reactionary with Insight: Category Archive for Ad Serving Technology

Advertising Online, Reactionary with Insight: Category Archive for Ad Serving Technology

The Mobile Video Ad Serving Frontier

Posted by Ari Kaufman at 11/17/2009 5:33 PM | Add Comment

Behavioral Targeting, What Ethics?

Posted by Ari Kaufman at 3/23/2007 8:12 AM

Marketing Groups: Closing the Great Divide

Posted by Ari Kaufman at 3/19/2007 8:29 AM

3 Steps to Targeting Nirvana, Bennett Zucker Gives Us Open Market Benefits that will Improve BT

Posted by Ari Kaufman at 3/5/2007 12:23 AM

Predict Your Audience's Preferences, Digging into [x+1]

Posted by Ari Kaufman at 2/26/2007 9:01 AM

Why Does Google Analytics Report Values That Are So Different Than Ad Servers and Site Analytics Counts?

Posted by Ari Kaufman at 2/23/2007 1:39 PM

Get More with No-Cost Ad Serving, Maybe for Publishers

Posted by Ari Kaufman at 2/19/2007 7:17 AM

Gaining Ground with Behavioral Targeting: Mediaplex tells (Almost) All

Posted by Ari Kaufman at 2/16/2007 7:15 AM

David Smith and The Medium is the Metric for Online Ads

Posted by Ari Kaufman at 2/14/2007 8:07 AM

“What If We Don't Get Digital Advertising to Scale”: Eric Picard Thinks That It is Time to Grow Up and Run Agencies Efficiently

Posted by Ari Kaufman at 2/12/2007 9:05 AM

This I believe

Posted by Ari Kaufman at 2/9/2007 8:56 AM

Ten Step Recipe for a Fully-Integrated Online Marketing Initiative

Posted by Ari Kaufman at 2/9/2007 8:51 AM

Disintermediating Ad Exchanges, Publisher Ad Auctions

Posted by Ari Kaufman at 2/7/2007 8:43 AM | Trackbacks

Maximize your Ad Traffickers’ Value, Re-Evaluate Their Time

Posted by Ari Kaufman at 2/6/2007 8:14 AM

3 Steps to Customized Landing Pages, and 3 More to Holistic Online Marketing Integration

Posted by Ari Kaufman at 2/5/2007 8:36 AM

Post-Search Data and Banner Advertising

Posted by Ari Kaufman at 2/1/2007 8:32 AM

Search Advertising with Publishers, Time to Oust Google?

Posted by Ari Kaufman at 1/29/2007 8:09 AM

When Will We Deliver On The Promise, Deliverying the Right Ad At the Right Time

Posted by Ari Kaufman at 1/26/2007 9:10 AM

Becoming an Ad-Server Power User

Posted by Ari Kaufman at 1/25/2007 8:35 AM

The First Party Ad Serving Rabbit Hole

Posted by Ari Kaufman at 1/16/2007 9:27 AM

Car Buying Experience. Lost DirectServe Opportunity Where SmartBanners Could Hammer Home Offers to a Shopper Anywhere Online

Posted by Ari Kaufman at 1/15/2007 8:22 AM

Re-Targeting, There’s More Than One Tactic Indeed

Posted by Ari Kaufman at 1/12/2007 11:23 AM

Web Analytics and Ad Serving - Proto-Analytics for 2007

Posted by Ari Kaufman at 1/11/2007 10:31 AM

Improve Your Stats, Don’t Over Analyze, Make Decisions and Execute

Posted by Ari Kaufman at 1/10/2007 8:32 AM

Web Site Analytics as a means to Target Behavior on the Web and Drive Opportunities

Posted by Ari Kaufman at 1/3/2007 8:11 AM

Are CPMs Rising? Will We Hit $19.5B in ’07? How to Spend and Get the Biggest Bang for the Buck. It’s in the Technology You Use.

Posted by Ari Kaufman at 12/26/2006 11:54 PM

Ad Servers Add Video Serving Capability, Advantage-Buyer

Posted by Ari Kaufman at 12/24/2006 10:15 AM

Networks, Networks Everywhere

Posted by Ari Kaufman at 12/23/2006 9:24 AM

Ad Networks and Ad Servers

Posted by Ari Kaufman at 12/9/2006 8:26 AM

Marrying Behavioral Marketing and CRM with First Party Ad Serving

Posted by Ari Kaufman at 12/4/2006 4:26 AM

Where Behavioral Targeting and CRM Meet, and Where They Can Marry

Posted by Ari Kaufman at 12/3/2006 12:30 PM

Maximize Return with a Marketing Model

Posted by Ari Kaufman at 12/1/2006 7:18 AM

Banner Ads on Google

Posted by Ari Kaufman at 11/30/2006 8:40 AM

Search and Networks: Better Together – I Think So!

Posted by Ari Kaufman at 11/29/2006 8:05 AM

What’s the Big Cookie Deal? The Conspiracy and First Party Ad Serving.

Posted by Ari Kaufman at 11/27/2006 9:32 AM

5 Signs its Time to Fire Your Ad Network – But First Push Them To Work for You

Posted by Ari Kaufman at 11/26/2006 10:14 AM

Using BT to Dodge the Undesirable, May Eliminate the Most Desirable Too

Posted by Ari Kaufman at 11/24/2006 9:30 AM | Trackbacks

The Ideal Online Advertising Campaign, Direct Response with Behavioral Customer Re-Targeting. How to Get a Greater Share of Your Advertiser’s Budget

Posted by Ari Kaufman at 11/18/2006 10:13 AM

How Does Re-Targeting Work?

Posted by Ari Kaufman at 11/18/2006 12:03 AM

Taking Aim at Targeted Advertising – This Spells Trouble, Especially for TACODA

Posted by Ari Kaufman at 11/15/2006 8:05 AM

The Conspiracy Theory of Privacy Violation and Behavioral Targeting

Posted by Ari Kaufman at 11/15/2006 12:31 AM

The Best Online DM Strategy – Somebody Out There Get’s It!

Posted by Ari Kaufman at 11/13/2006 2:47 AM

Making a Complaint to the FTC Based on Promotional Materials and Out-of-Context Quotes Can Make You Look Foolish

Posted by Ari Kaufman at 11/12/2006 5:38 AM

More on the FTC Complaint – They Don’t Even Know What Behavioral Targeting Really Is!

Posted by Ari Kaufman at 11/11/2006 6:56 AM

Make Your Media Buy More Effective - But How?

Posted by Ari Kaufman at 11/8/2006 8:17 AM

Microsoft Maps Out Virtual Ad Medium

Posted by Ari Kaufman at 11/7/2006 7:08 AM

Paid Search Advertising: The Tipping Point and Rising CPA

Posted by Ari Kaufman at 11/1/2006 9:49 AM

Empowering a Client or Destabilizing an Agency?

Posted by Ari Kaufman at 10/31/2006 7:57 AM

Behavioral Marketing: In Focus - Targeting Success Stories and The Upcoming Holiday Season

Posted by Ari Kaufman at 10/30/2006 8:48 AM

How to Pick an Ad Server – Part VI: Customer Support & Implementation

Posted by Ari Kaufman at 10/29/2006 9:44 AM

How to Pick an Ad Server – Part V: Training

Posted by Ari Kaufman at 10/29/2006 8:40 AM

How to Pick an Ad Server – Part IV: Price

Posted by Ari Kaufman at 10/28/2006 3:01 PM | Trackbacks

How to Pick an Ad Server – Part III: Rich Media, Targeting & Optimization

Posted by Ari Kaufman at 10/28/2006 2:29 PM | Trackbacks

How to Pick an Ad Server – Part II: Interface Evaluation

Posted by Ari Kaufman at 10/28/2006 12:25 PM | Trackbacks

Let's Talk About Technical Extensibility - Making Things Better

Posted by Ari Kaufman at 10/27/2006 8:01 AM

Ad-tech is Coming, Ad-tech is Coming! Should You Care? How Should You Handle it if You Go.

Posted by Ari Kaufman at 10/26/2006 8:02 AM

Banners vs Search

Posted by Ari Kaufman at 10/25/2006 7:04 AM

The Ad Server's Point of View - Selling to the Advertiser and Cost

Posted by Ari Kaufman at 10/24/2006 7:56 AM

How to Measure Video Performance - I inspire People

Posted by Ari Kaufman at 10/23/2006 6:57 AM

Site Optimization and Ad Serving

Posted by Ari Kaufman at 10/20/2006 8:58 AM

How Does YouTube, Google, Yahoo and the Next 5 Years Play Out? What Will We Measure?

Posted by Ari Kaufman at 10/19/2006 8:50 AM

Why Am I So Frustrated with Behavioral Targeting - Do I Really Know Something

Posted by Ari Kaufman at 10/17/2006 6:55 PM

Direct Response Advertising Online - Different From Lead-Generation and What's Next

Posted by Ari Kaufman at 10/13/2006 6:39 AM

How to Pick an Ad Server - Insight of Value

Posted by Ari Kaufman at 10/12/2006 7:34 AM

Media Planning, and Workflow Automation - Still Doing Things by Hand?

Posted by Ari Kaufman at 10/11/2006 8:27 AM

The "Universal Cookie"

Posted by Ari Kaufman at 10/7/2006 12:19 AM

iMedia Resource Connection - Pay to Play

Posted by Ari Kaufman at 9/22/2006 10:35 PM

What's Wrong with Behavioral Targeting

Posted by Ari Kaufman at 9/12/2006 1:14 AM

Audience Screening is also Behavioral Targeting, Event-based and Anonymous Targeting

Posted by Ari Kaufman at 9/10/2006 11:04 PM

Legitimate Cookieless Ad Serving - Interested?

Posted by Ari Kaufman at 7/11/2006 8:47 AM

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